Telemarketing
Evolving conversation:
Join the European Telefundraising Forum and discover how emerging technologies are transforming the way non-profit organizations interact with donors.
Chairman: Jacob Møllemose
Operational Agility
The organizations achieving the best results in Europe are those that manage to stay flexible: they experiment with new channels and techniques, continuously assess what works and what doesn’t, and embrace technological innovation.
Donor Trust-abilities
Statistics show that European donors are increasingly sensitive to how they are treated, listened to, and engaged. It is not enough to ask for money: it is essential to build relationships that value transparency, respect, feedback, and a positive experience.
Data protection & Compliance
In the European context, the GDPR is central: if you collect or process data from EU citizens, even from abroad, you must comply with the rules on consent, transparency, data minimization, security, and the right to be forgotten.
2½-Day International Gathering by Impact Talks
Welcome to our unconference on telephone fundraising — a space designed for collaboration, insight, and real dialogue.
This isn’t a traditional conference with a fixed agenda. Instead, participants help shape the program, share experiences, and co-create knowledge that drives the future of fundraising.
Across two and a half days, you’ll hear from inspiring speakers, engage in dynamic discussions, and take part in sessions that evolve as we go. The goal? To create an open, curious environment where ideas can grow, and where everyone contributes to shaping the direction of our field.
Be Part of It
Whether you’re a decision-maker, strategist, or experienced practitioner, this event is built for people who want to move the field forward. Join us to exchange insights, challenge assumptions, and help shape the future of telephone fundraising — together.
Data Accessibility and Regulatory Challenges in Fundraising
How are new technologies and global data regulations shaping the way we reach donors? This theme explores the balance between privacy, accessibility, and fundraising effectiveness. Together, we’ll look at how changes in laws, tech platforms, and data permissions influence our work — and discuss what we as a sector can do to adapt or advocate for a better environment.
Integrating Telemarketing into an Omnichannel Strategy
Telemarketing should not stand alone — it’s a core part of the donor journey. In this theme, we’ll explore how to place telemarketing at the heart of an omnichannel strategy, ensuring that phone conversations connect meaningfully with digital, direct mail, and face-to-face touchpoints. We’ll reimagine how integration can strengthen donor relationships and increase long-term impact.
Safe Global Knowledge Sharing and Collective Learning
This theme is about creating a safe space for international knowledge sharing. You’ll meet peers from across the world to exchange experiences, learn from best practices, and explore what works — and what doesn’t — in telephone fundraising today. It’s a relaxed, collaborative environment where everyone is encouraged to share and learn together.
Jacob Møllemose
Chairman Telemarketing | Founder | MBA, Ceremony leader, Community Builder
Emerson Marques
Digital Manager | Marketing ONG & Terzo Settore @ SOS Villaggi dei Bambini
Bethan Francis
Sira Bertarelli
Fundraising Director @ Greenpeace
May-Elén Vinaskei
Head of Telemarketing @ The Norwegian Air Ambulance Foundation
Event Schedule
Unconference
We have four speakers who will act as facilitators, guiding the themes and sharing their specialized insights throughout the event.
You’ll also be invited to give a short, five-minute “TED-style” talk on something you find particularly interesting within your work.
Whether you share a success story, a challenge, or a new idea — your contribution helps build the collective knowledge we’re here to create.
Feb 4th
Feb 5th
ore 11:30
Conference Check-in
Shuttles available from Bologna station to Varignana
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ore 14:30
Unconference Introduction
Presenter: Jacob Møllemose
***
ore 14:30
Unconference
Feat.: Jacob Møllemose, Emerson Marques
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17:30 – 19:30
Free Time
***
ore 19:30
Networking Dinner
***
ore 09:30
Unconference
Feat.: Jacob Møllemose, Emerson Marques
***
ore 11:00
Coffee Break
***
ore 11:30
Unconference
Feat.: Jacob Møllemose, Emerson Marques
***
ore 13:00
Lunch
***
ore 14:30
Unconference
Feat.: Jacob Møllemose, Emerson Marques
***
ore 19:30
Happy Hour + Dinner
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6 Feb
Plenaria
A journey to understand the complexity of the present and gain practical tools to navigate it and make informed choices in the non-profit world.
Daniele Chieffi
Speakers
Environment
(Italian Language Talk)
Social Impact
(Italian Language Talk)
Geopolitics & War
(Italian Language Talk)
Organizzatori
Partners
Sponsor
